2020

Virtual Summit

Building Trust in the New Normal

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7:00 PM

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Business
E-commerce Advocacy
Experts

BUILDING TRUST IN

THE NEW NORMAL

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Each year we gather industry speakers and leading consumer brands to discuss the key trends shaping our industry. Getting the right individuals talking about your brand is critical as more marketers move to investments into advocacy.


Too few resources exist to help brands really understand the trends accelerating this movement, so this year we have made the content available not just to our top brands, but to any individual looking to understand how consumer trust is changing and how they can compete.

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Building Trust in the New Normal

Relax and relive the moment.

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What was covered

Each year we gather industry speakers and leading consumer brands to discuss the key trends shaping our industry. Getting the right individuals talking about your brand is critical as more marketers move to investments into advocacy.


Too few resources exist to help brands really understand the trends accelerating this movement, so this year we have made the content available not just to our top brands, but to any individual looking to understand how consumer trust is changing and how they can compete.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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2020 Virtual Summit

Each year we gather industry speakers and leading consumer brands to discuss the key trends shaping our industry. Getting the right individuals talking about your brand is critical as more marketers move to investments into advocacy.


Too few resources exist to help brands really understand the trends accelerating this movement, so this year we have made the content available not just to our top brands, but to any individual looking to understand how consumer trust is changing and how they can compete.

What you will hear:

Bain & Company analysis captures how consumer buying has changed in 2020 and which trends are here to stay

ReviewMeta, the famed fake review hunter, discusses the falling integrity of online reviews and how brands can be the source of trusted guidance on what to buy

ExpertVoice head of product, Greg Cox, walks through the anatomy of a better expert review. One that is transparent, trusted and gives consumers insights to buy more confidently

Diamondback, a leading brand in the biking industry, shares real results they're experiencing from deploying expert reviews in their e-commerce strategy 

Say hello to your speakers.

Greg Cox

Chief Product and technology officer

EXPERTVOICE

David Theurer

Sr. PRODUCT MANAGER

EXPERTVOICE

Experts love brands. These brands love them back.

WHAT IS EXPERTVOICE?

ExpertVoice is a tech company, that for 15 years, has helped people make better buying decisions by harnessing advocacy from real world experts. We connect the right experts with the right brands so that everyone can buy the right stuff.

We find and vet the people who will naturally be the most trusted advocates for your brand. These are not just fans, but the passionate and experienced experts in your category, who are driven to share their passion and expertise with others.

We strengthen the power and frequency of these experts’ recommendations, by educating them about your brand, and by making it easier for them to get firsthand experience with more of your products.

We ensure that when these experts recommend your products, those recommendations reach more consumers in more channels, at every stage of the buying journey.

© 2000-2020 ExpertVoice, Inc. All rights reserved

9 Exchange Place, Suite 1000, Salt Lake City, Utah 84111

Solutions
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Resources
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Customers
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Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

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